Starting your own business and doing what you do best is easier than ever, according to Faculty Fellow at Yale and entrepreneurial wizard Bruce Judson. Even though only 20 percent of the 1.7 million employees polled by the Gallup Organization said they had the opportunity to do what they do best every day at work, and over 70 percent of U.S. workers are “disengaged” from their jobs, most do not set out on their own and start their own business. In Go It Alone!,Judson provides the practical steps that can help nearly any person create his or her own business.
Judson starts Go It Alone! by dismissing conventional wisdom and explaining that you do not need to build endless financial resources and a team of employees before starting a substantial business. He writes that his tips and suggestions can substantially limit the risk of failure associated with a new venture, and describes the specific steps that should be taken before launching a business.
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